Reign is an annual event by Sisu that brings together some of the brightest minds in real estate for a hyper focused day of sessions plus incredible networking opportunities. The themes are leadership, culture and growth. This isn’t just another conference, it's a movement.
In today’s ever-changing market, tried and true tactics just don’t cut it anymore. There is market share to be taken and who will take it? Future leaders. Leaders like you.
Rise above the naysayers and those fearful of change. Now is your opportunity to grow, thrive, and gain momentum in your business. Build the right culture that sustains long term profitability.
With the right leadership and business strategies in place, it’s time to make it REIGN!
The Grand America Hotel
555 South Main Street
Salt Lake City, UT 84111
Monday to WednesdaySept 26 to 28, 2022
September 2022 will bring together some of the brightest minds in the industry for a first of its kind event.See All Speakers
“I thought mostly it was going to be a software conference […] it was mostly about leadership and just improving your team and your culture and the accountability of your team. Just an unbelievable conference, a lot more than I expected to get out of it.“
“What really surprised me and what blew my mind is, this is a business leadership course in real estate. There's so much that I've pulled out of this conference, I'm definitely coming back to the next one.“
“I didn't really understand the severity of it until I got here and how impactful it was. I've already implemented a bunch into my business even from just Day 1.“
“It's been an incredible experience. The actual knowledge and experience and everything that we're learning is really going to allow me to go out there and implement better systems to help me grow my team.“
Certified Master Trainer of Neuro-Linguistic Programming
An internationally sought-after mental reprogrammer and a modern embodiment of new/ancient Chinese proverbs, William Lam is an American Board Certified Hypnotherapy Instructor, Certified Master Trainer of Neuro-Linguistic Programming, and known as the “Yoda Of The West”.High net-worth individuals by the thousands have sought out the latest in mental programming, ultimately creating a tightly-knit community surrounding the trainings and principles of UPGRD and its instructors.Through gaining total control of their thoughts, emotions, and behavioral patterns, William and the principles in UPGRD have enabled every person that has surrendered their pre-conceptions and self-limiting beliefs to achieve personal heights and bests that have exceeded their largest, wildest previous goals.
Head of Industry
Vija Williams is the Head of Industry for PLACE, an all-in-one real estate platform that provides technology and business services to the top 1% of real estate agents across the US and Canada. PLACE currently supports and partners with agents and teams from a variety of brokerage brands all across the US and Canada in over 100 unique markets. Formerly president of Ben Kinney Brokerages, under her leadership the eight offices had explosive growth: climbing from 1,330 agents to over 1,700, amounting to a 23% increase in agent count and 25I% growth in sales volume. Vija also owns and runs Vija Real Estate powered by PLACE. This team of residential real estate specialists focuses on the move-up and luxury segments in the Seattle, Washington market. Vija is a co-founder of “Her Best Life,” a national women’s group that hosts annual events and is comprised of some of the top female business leaders and influencers in the nation. She is the co-host of the Empire Building podcast with Wendy Papasan, Sarah Reynolds and Seychelle Van Poole since June 2020. This national podcast has surpassed 300,000 downloads in two years and won the prestigious Inman News “2021 Podcast of the Year”. Vija has hosted a weekly webinar to train real estate agents reaching 250,000 views in the last two years. She is considered a real estate insider and thought leader and has taught and presented on most major real estate main stages in the US: Inman Connect, Keller Williams Mega Camp and Family Reunion, Zillow, BuiltHow, and local, regional and national events.
Workman Success Systems CEO, Business Consultant, Master Coach
Verl brings deep real-estate, leadership and coaching experience to every business relationship. His coaching clients represent the elite agents, teams and brokers in the world. By identifying the “why” behind each goal, he is able to help his clients achieve greatness. Verl is also an accomplished speaker and presenter—one of just a handful of presenters to earn the Certified Speaking Professional (CSP) designation from the National Speakers Association. His experience and expertise in all aspects of sales, marketing, promotion, management and technology have enlightened and empowered thousands of professionals to expand their knowledge and achieve their goals.
Head of Partnerships
Follow Up Boss
10-year veteran of the real estate industry who has coached thousands of real estate agents and brokers on how to successfully implement marketing strategies and technology into their business to boost their productivity.
As the founder and leader of the Bara Agency, Justin is the place where problems come to die. Half nerd and half real estate agent, he’s built multiple teams from the ground up as a partner and owner, sold 100’s of houses personally, and created the custom technology, systems, and strategies that were needed to scale along the way. Justin leads the team at Bara Agency in helping out some of the largest teams across the nation in streamlining their systems, eliminating the mundane, and making sure technology is never a limiting factor to their clients growth.
The Dixon Group
As a passionate entrepreneur, Daniel continues to expand his businesses while providing opportunities for others. He is committed to guiding these around him to maintain a positive outlook on life, lean on resilience, and develop healthy mindsets. He believes that constant learning and challenging oneself are the essential steps towards achieving excellence. As a visionary leader, Daniel knows the value of and invests in his team. He truly wants them to become the best version of themselves while reaching their professional and personal goals.
Matthew Werner Special Warfare Combatant Crewman (SWCC) U.S. Navy (Ret.) enjoyed a multi-faceted career as a highly respected Naval Special Warfare (NSW) leader and operator otherwise known as the “SEAL Teams” for 25 years. As a trailblazer for his skillset and capability, Matthew earned the title and respect to be a senior leader at Naval Special Warfare Development Group (NSWDG) and offers more than a decade of senior executive leadership and management experience. As a selected and trusted senior operator, he has operated directly with the National Mission Force, the CIA, FBI, DEA and other special agencies both foreign and domestic. He has lead some of the most sensitive missions
throughout the globe some of which you have seen and others which have not been seen in the media.
Vice President, Operations
Erin McCormick Torres joined Livian after 10 years of leading digital marketing teams in the food, health and K-12 and higher education spaces. Erin now serves as Vice President, and is a leader who enjoys setting a strategic vision, while also rolling up her sleeves to analyze and optimize systems, tools and models on a daily basis.Erin oversees the Livian Leadership and Hub teams, including Listing Management, Transaction Coordination, Finance, Marketing & Lead Generation, Client Care, Agent Services, Industry & Innovation and Recruitment.
CEO & Owner
Brian is passionate about entrepreneurship and building businesses. As someone who has built and sold multiple software companies, he has always been inspired by technology and the massive impact it can have on people’s lives and careers. After one of his exits in 2016, he decided to jump in and help his wife build her real estate team and learn more about the industry as a whole. Not wanting to drag through an extensive learning curve, he sought out mentorship from some of the most renowned coaches in the industry and quickly identified the formula of accountability that the industries top producers were thriving on – and sold 43 homes himself in this first year while helping build a team. Brian then founded Sisu to bridge a significant technical gap that prohibited most teams from capitalizing on these powerful accountability and productivity principles, making it simple and powerful – even for those who are beginners – in the industry.
Utah Life Real Estate Group
Justin Nelson is the MC of Reign and well known for bringing the energy. Having spent years on the road speaking for Tony Robbins, Justin will move you.
CMO, BHG NAGR | Team Owner
Friends in Real Estate
Barry began his career at the age of 18, and has spanned almost two decades. He currently runs a team in Virginia Beach, VA & he’s also THe CMO of Better Homes and Gardens NAGR. His real estate team at this firm sold just under 900 units last year and is ranked #9 on the Real Trends to 1,000 teams in america .He is also a full time Executive at Ylopo with the title of “Head Realtor in Residence” where he trains their customers; assists with product development & platform evangelism for them as well. His passions are his faith: being an ordained minister himself; his wife; and his 3 children
Lead Conversion Coach
Robby Trefethren is known as the Lead Geek for a reason. He has devoted the last 7 years to mastering the lead conversion game. He shares his thoughts within the Leads Geeks community, his coaching clients, our team, or anyone willing to listen. Robby started out in real estate as an ISA in 2013. In three years, he made over 100,000 calls, contacted 10,000+ leads, and set over 1,000 appointments. This led to nearly 500 closings for Hatch Realty which, at the time, was an enigma in the real estate industry. He has since merged his lead conversion skills and passion for learning to coach and train many of the top real estate teams in the country.Robby is the brains behind the hatch isa, hatch systems and messaging. These products are used by over 400 real estate teams around the country, including some of the biggest names like Robert Slack, Gary Ashton, Mike Novak and Hatch Realty. Robby is also an owner and coach of Hatch Coaching, which is helping the industry redefine how people treat people. Robby is recognized as the most sought after and trusted authority in lead conversion. Robby lives in Fargo with his amazing wife, Lauren, and three incredible kids.
Chief Executive Officer/ BrokerNorman & Associates
Jeremy’s real estate journey consists of a long list of accolades, including being named the youngest African American to be inducted into the Commercial Club in 2011. He is also a member of the prestigious Institute of Luxury Home Marketing. Also, Jeremy recently received the coveted acknowledgments of being named “Minority Entrepreneur of the Year” and a “Top 40 Under 40” in Birmingham, Alabama.
Elite Real Estate Systems
Jeff, a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume.Devoted to ongoing learning throughout his career, Jeff has forged strategic relationships with industry leaders across the country, listened to thousands of hours of podcasts and read hundreds of books, providing him with a vast knowledge base. Jeff is considered a foremost real estate expert due to these efforts, and as founder and CEO of Elite Real Estate Systems, a coaching company, offers the annual Team Building Summit, monthly workshops, and weekly coaching calls. As a credit to his extensive know-how, Jeff speaks frequently at various events throughout the US and Canada.
CEO & Owner
Utah Life Real Estate Group
Spring Bengtzen, a successful Real Estate Broker, Mentor, Entrepreneur, CEO, and Owner of The Utah Life Real Estate Group, leads the top real estate team along the Wasatch Front. Real estate is her team's primary vehicle for personal growth and wealth. Their set of beliefs are their #1 asset and nurturing this culture is her #1 investment. It's because of this high-performance standard that Spring's team produces over 450 transactions a year. She’s committed to building wealth for herself and for her agents by creating profitable businesses within the real estate space.In 2021, Spring's vision to create impact, meaning, and success led her to join REAL Brokerage, a tech-powered real estate brokerage for agents and teams.
With 13+ years of experience in consulting and coaching in the Real Estate industry, Mortgage Brokerage as a Loan Processor, Certified Home Appraiser, Growing Sales and Business Development for Vyral Marketing, and Licensed RE Agent, Scott has been recognized as a speaker and influencer within the Real Estate space.He's passionate about helping business owners reach their goals and dreams by guiding them to make the best business decisions to propel them forward in this ever-changing industry.As the CEO of Real Synch, Scott focuses on leadership and growth and strives to ensure that Real Synch is continuously developing valuable partnerships to provide robust integration options with major applications being used in the real estate space.
VP of Sales and Marketing
Zac is a highly skilled sales and marketing professional with numerous speaking engagements on his resume. He is passionate about software, streamlining processes, and helping individuals and teams grow and excel. He is passionate about technology, innovation, creativity, cold cereal, the great outdoors, his dog Twix, and above all, his beautiful wife and family.
Head Coach Be Wealthy
As a leader, innovator, investor, and top-selling real estate agent, Brett Tanner blends a unique marketing methodology with a results driven approach to real estate. Brett’s real estate team of 40+ agents is ranked #9 in the country, by the Wall Street Journal, while selling over $2 billion in real estate. Brett’s initial success with real estate sales and investments propelled him to broader opportunities which created the framework that is Tanner Cap today. His passion for excellence and desire to enhance the client experience was his ignition to build and lead business ventures within the real estate industry. Brett’s vision to systematize the home buying and selling experience promotes consistency and a seamless opportunity for both agent and clients while serving as a model to optimize profitability. This methodology for wealth building led Brett to modes of passive wealth generation through lending. As the operating principal at Tanner Capital Holdings, Brett has modernized the family office approach to operations and business growth. Under the Tanner Cap umbrella, Brett has amassed his three greatest strengths; operational excellence, linear execution, and wealth management.Today, Brett’s expertise is sought after as a national speaker and mentor across multiple industries focused on entrepreneurial business growth and leadership.